Ishwar Itagi, 49 years old, is the owner of this flag making business in the village of Garag. His wife is a teacher while their 3 children are students. His family started making flags in the year of 1956 with an initial investment of 65 lacs (6, 5 million rupees), and with the support of the KVIC (Khadi and Village and Industries Commission). Early on the activity was restricted to only make ISI (Indian Standard Institution, a quality label) marked flag, or flag clothes. But now the same unit is also making khadi items such as lungis, hankies, towels etc. They are the only ones making this activity with 2 units in the Garag village, and they also have other units elsewhere : Tadkod, Khanapur, Kotabagi, etc. They have an aim of no profit no loss : the goal is to provide employment opportunities to rural people, local ladies including Chaitanya clients, and make the nominal profit to cover its costs. Not earn more profit. His employees are at 99% women.
The main raw materials are maida, gum, oil and cotton which are supplied by the KVIC and the Chitradurga labour plant. The process starts by converting cotton into thread with handloom machine. Then warping, drying and rewinding. Afterward, they make the bobins , then the doles, and finally do the weaving process. The working hours are from 8am to 6pm, with a lunch break of 1 to 1,5 hours, and the final products are shipped all over India.